Greece: tobacco companies from the controversial due to trademark applications

British American Tobacco Company (Brand) with a distinctive attitude to the the trademark management committee of the Greek and Trademark Office proposed objections the the Kent cigarettes trademarks with the Community trademark containing a common trapezoidal composition, and components The Community trademark former Philip Morris products in Greece two trademark applications was questioned on the ground. British American Tobacco said that if the The trapezoidal composition trademarks of Philip Morris Products Company almost BAT trademarks trapezoidal, may cause confusion and dilution of its famous trademark.

The BAT also submitted a market survey to support his argument - which is rare in the Property Management Committee happening. Greece trademark management committee rejected all two oppose. About possible confusion, Greece trademarks Management Committee accepted the view of Philip Morris mentioned earlier Administrative Court jurisprudence, and believe in the word part of the trademark correlation biggest problem for consumers of tobacco products.

Greece Trademark Management Committee said: "In view of the relationship between cigarettes and smokers are completely personal and difficult to change consumers to buy tobacco products is mostly based on the word part of the cigarette case." Greece trademark of the Management Committee of the British American Tobacco Company's market research evaluation, that the survey results show that most consumers do not actually think the contrast between the two trademarks, the same material, they are not linked to the two trademarks. Although there is no detailed argument reasoning, the the Greek Trademark Management Committee or dismissed a allegations of BAT famous trademark infringement.

BAT producer of  Dunhill cigarettes, Lucky strike cigarettes, Vogue cigarettes, Pall Mall cigarettes.

BAT famous trademark infringement allegations in irregular quadrilateral form part of the essence "cover" two trademarks (including Kent TM) the other part of the British American Tobacco company trademarks honorary vital advocate for based on this approach of the management committee of the Greece trademark regrettable. Philip Morris argued that part of a trademark can not be independently obtained the status of the famous trademark, this common shapes like trapezoids. Greece trademark Authority ruling highlights the singularity of the relationship between the consumers of tobacco products and tobacco products, which also seem to set a high standard to the reputation and infringement of the trademark.