Indiana drug educators are praising the decision of tobacco giant R.J. Reynolds to pull the Camel Dissolvables line of smokeless tobacco products from current test markets: Columbus, Ohio; Indianapolis, In. and Portland, Or. R.J. Reynolds also the producer of Camel cigarettes.
"Because the products were in only a test marketing phase, R.J. Reynolds did not have to release what products or how much nicotine was used. The potential for overuse, even overdose, seemed like a real possibility since they had 3 times as much nicotine as one cigarette," said Tim Bristol, Outreach Coordinator for the Montgomery County AHEAD Coalition.
Camel's Sticks, Strips and Orbs drew controversy due to their easy-to-conceal packaging, wich looks similar to gum or candy, and their kid- friendly 'Mellow' and 'Fresh' flavors.
According to a Camel consumer relations representative, while the products are being pulled for "further refinement", information for potential re-design and other possible test markets have not been identified.
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